Corporate Social Responsibility in the B2B Market: How Supplier Actions Influence Buyer Expectations
Keywords
CSR, B2B, brand equity, brand performance, business-to-business marketing, corporate social responsibility
Document Type
Proceedings Paper
Included in
Corporate Social Responsibility in the B2B Market: How Supplier Actions Influence Buyer Expectations
http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02