DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Organizational Deviance as Evidenced in Brand Vulgarity: The Impact on Employee Incivility
 

Keywords

branding, brand vulgarity, incivility, organizational deviance, organizational identity

Document Type

Proceedings Abstract

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Organizational Deviance as Evidenced in Brand Vulgarity: The Impact on Employee Incivility