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Marketing Strategy

Undergraduate Research Conference and Brand Positioning: Identifying Strategic Factors

Doreen Sams, Georgia College and State UniversityFollow
Yannick Hass, Georgia College and State UniversityFollow
Jason Lambert, Georgia College and State UniversityFollow
Robin Lewis, Georgia College and State UniversityFollow
Carly O’Saben, Georgia College and State UniversityFollow
Ashley Savransky, Georgia College and State UniversityFollow

Keywords

Marketing, Brand Positioning, Undergraduate Research Conferences

Document Type

Proceedings Abstract

COinS

Undergraduate Research Conference and Brand Positioning: Identifying Strategic Factors