Proceedings

Organizational Deviance as Evidenced in Brand Vulgarity: The Impact on Employee Incivility

Merlyn A. Griffiths, University of North Carolina

Undergraduate Research Conference and Brand Positioning: Identifying Strategic Factors

Doreen Sams, Georgia College and State University
Yannick Hass, Georgia College and State University
Jason Lambert, Georgia College and State University
Robin Lewis, Georgia College and State University
Carly O’Saben, Georgia College and State University
Ashley Savransky, Georgia College and State University