• Home
  • Search
  • Browse All Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content

Atlantic Marketing Association Proceedings

  • Home
  • About
  • FAQ
  • My Account

Home > Conferences, Workshops, and Lectures > AMA Proceedings > 2016 > ADV-DM-T01

Advertising / Direct Marketing

Subscribe to RSS Feed (Opens in New Window)

Proceedings

Advertising to Marketing Majors (Before They Become Marketing Majors)

Jennifer Hutchins, Kennesaw State University
Deborah Lester, Kennesaw State University
Mona Sinha, Kennesaw State University

Do investors value comparative ads? The effects of comparative advertising on stock returns

Tommy Hsu, Tarleton State University

Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements – An Extended Abstract

Michael C. Peasley, University of Memphis

The Spillover Effects of Overweight Models in Food and Fashion Advertising

Bridget Satinover Nichols, Northern Kentucky University
David Raska, Northern Kentucky University

 
 

Search

Advanced Search

  • Notify me via email or RSS

Template

  • Submission Style Template
  • Author FAQ
  • Submit Event
  • All Collections
  • Disciplines
  • Authors
  • Conferences
  • Faculty Works
  • Journals
  • Open Access
  • Research Support
  • Student Works

Links

  • Atlantic Marketing Association Website
 
Elsevier - Digital Commons

Home | About | FAQ | My Account | Accessibility Statement

Privacy Copyright