Advertising to Marketing Majors (Before They Become Marketing Majors) Jennifer Hutchins, Kennesaw State University |
||
Do investors value comparative ads? The effects of comparative advertising on stock returns Tommy Hsu, Tarleton State University |
||
Michael C. Peasley, University of Memphis |
||
The Spillover Effects of Overweight Models in Food and Fashion Advertising Bridget Satinover Nichols, Northern Kentucky University |