Proceedings

Advertising to Marketing Majors (Before They Become Marketing Majors)

Jennifer Hutchins, Kennesaw State University
Deborah Lester, Kennesaw State University
Mona Sinha, Kennesaw State University

Do investors value comparative ads? The effects of comparative advertising on stock returns

Tommy Hsu, Tarleton State University

Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements – An Extended Abstract

Michael C. Peasley, University of Memphis

The Spillover Effects of Overweight Models in Food and Fashion Advertising

Bridget Satinover Nichols, Northern Kentucky University
David Raska, Northern Kentucky University