DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Advertising to Marketing Majors (Before They Become Marketing Majors)

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Advertising / Direct Marketing

Advertising to Marketing Majors (Before They Become Marketing Majors)

Jennifer Hutchins, Kennesaw State UniversityFollow
Deborah Lester, Kennesaw State UniversityFollow
Mona Sinha, Kennesaw State UniversityFollow

Keywords

advertising, higher education, college major, marketing

Document Type

Proceedings Abstract

COinS

Advertising to Marketing Majors (Before They Become Marketing Majors)