DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Do investors value comparative ads? The effects of comparative advertising on stock returns
 

Keywords

Comparative Advertising, Firm Value, Stock Returns

Document Type

Proceedings Paper

Download

Plum Print visual indicator of research metrics
PlumX Metrics
  • Usage
    • Downloads: 299
    • Abstract Views: 6
see details

Share

COinS
 

Do investors value comparative ads? The effects of comparative advertising on stock returns