Browse the contents of 2016 Charleston, SC -
Atlantic Marketing Association Conference

Advertising / Direct Marketing
Chair: Dr. Jennifer Hutchins, Kennesaw State University, jhutch35@kennesaw.edu
Business-to-Business Marketing / Supply Chain Management
Chair: Dr. Alan D. Smith, Robert Morris University, smitha@rmu.edu
Consumer Behavior / Marketing Research
Chair: Dr. Elizabeth Alexander, Marshall University, alexanec@marshall.edu
Entrepreneurship / Small Business Marketing
Chair: Dr. Yvette Bonaparte, North Carolina Central University, ybonapar@nccu.edu
Global Marketing
Chair: Dr. William T. Neese, Troy University, wneese@troy.edu
Green Marketing / Sustainability
Chair: Dr. Pia A. Albinsson, Appalachian State University, albinssonpa@appstate.edu
Health Care Marketing
Chair: Dr. Karen Hood, Eastern Kentucky University, karen.hood@eku.edu
Internet / Social Media Marketing
Chair: Dr. Donald Shemwell, East Tennessee State University, shemweld@etsu.edu
Marketing Education
Chair: Dr. George Stone, North Carolina A&T University, gwstone@ncat.edu
Marketing Strategy
Chair: Dr. David Shows, Appalachian State University, showsgd@appstate.edu
Music / Arts / Entertainment
Chair: Dr. Jon Littlefield, Dalton State College, jlittlefield@daltonstate.edu
Nonprofit / Public Sector Marketing
Chair: Dr. Cheryl Ward, Middle Tennessee State University, cheryl.ward@mtsu.edu
Professional Sales / Sales Management
Chair: Dr. Lucy Matthews, Middle Tennessee State University, lucy.matthews@mtsu.edu
Retailing
Chair: Dr. Raj Srivastava, Middle Tennessee State University, raj.srivastava@mtsu.edu
Services Marketing
Chair: Dr. Don Barnes, University of North Carolina Wilmington, barnesd@uncw.edu
Special Sessions / Case Studies
Chairs: Dr. Meral Anitsal, Tennessee Tech University, manitsal@tntech.edu and Dr. Ismet Anitsal, Tennessee Tech University, ianitsal@tntech.edu
Sports Marketing
Chair: Dr. Don Roy, Middle Tennessee State University, don.roy@mtsu.edu
Teaching Workshop: New Strategies / Approaches for Teaching Marketing
Chair: Dr. Robert Riggle, The Citadel, riggler1@citadel.edu