Internet / Social Media Marketing

Proceedings
	A Systematic Review of Anti-Brand Website Literature: What We Know and What We Need To Know David L. Williams, Dalton State College Ellen Kolbas, Dalton State College
	An Application of Social Media Marketing for Community Sustainable Development Lei Huang, State University of New York at Fredonia Amelia Clarke, University of Waterloo Wen Tian, University of Waterloo Natalie Heldsinger, University of Waterloo
	Exploring Motivations and Usage Patterns of Social Media Users Anita Whiting, Clayton State University
	Perceived Risk Reduction In E-commerce Environments C. Michael Powell, University of North Georgia Chris Conca, Mt. Olive College
	Profile of Corporate Social Media Consumer Segments Beverly Wright, Georgia Institute of Technology Aberdeen Leila Borders, Kennesaw State University Paul H. Schwager, East Carolina University S. Scott Nadler, University of Central Arkansas
	Using Focus Groups and Correspondence Analysis to Explore the Relationship Between Millennials' Online Behavior and Their Opinions of Online Reviews James E. Stoddard, Appalachian State University Michael J. Dotson, Appalachian State University Neel Das, Appalachian State University

Atlantic Marketing Association Proceedings