Location
Accra, Ghana and Virtual
Start Date
29-8-2025 10:15 AM
End Date
29-8-2025 10:45 AM
Description
It is critical to explore the effects associated with frequent Instagram use, considering its increased use over time. Instagram features that drive frequent use of the platform remain unclear, despite subsequently leading to effects on mental well-being. Limited research provides in-depth context of the correlation between effects on mental well-being and frequent use of Instagram, particularly in the context of South Africa. This cross-sectional study explains the perceived effects of Instagram use on mental well-being, in relation to Instagram features that drive frequent use. Through qualitative thematic analysis, fifteen interviews from young adults between the ages of 18 to 24 were analyzed. A conceptual framework inductively derived from findings is proposed, illustrating a causal relationship between features that drive frequent Instagram use and perceived effects on mental well-being that potentially develop overtime. The study indicates a positive relationship between addiction and the Instagram algorithm resulting in a positive feedback loop.
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Media Commons
Towards a Conceptual Framework for Perceived Effects of Instagram Use on the Mental Well-being of Young Adults in South Africa
Accra, Ghana and Virtual
It is critical to explore the effects associated with frequent Instagram use, considering its increased use over time. Instagram features that drive frequent use of the platform remain unclear, despite subsequently leading to effects on mental well-being. Limited research provides in-depth context of the correlation between effects on mental well-being and frequent use of Instagram, particularly in the context of South Africa. This cross-sectional study explains the perceived effects of Instagram use on mental well-being, in relation to Instagram features that drive frequent use. Through qualitative thematic analysis, fifteen interviews from young adults between the ages of 18 to 24 were analyzed. A conceptual framework inductively derived from findings is proposed, illustrating a causal relationship between features that drive frequent Instagram use and perceived effects on mental well-being that potentially develop overtime. The study indicates a positive relationship between addiction and the Instagram algorithm resulting in a positive feedback loop.
