Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08

Keywords

Barnard’s Theory of Authority Acceptance, user behavior, search engine technologies, search engine optimization, social media

Document Type

Proceedings Abstract

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Integrating Search Engine Capacity within Social Media from a Gender Viewpoint

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08