Publication Date
11-15-2025
Abstract
A move toward user-centered methods to innovation has been garnering attention due to the realization that consumers and users may offer possibilities and expertise. An innovative strategy that infuses creativity with user-centeredness is design thinking. Despite this, design thinking has received little attention in startups, particularly in the EdTech sector. Even while design thinking has become quite popular, there is a need for empirical study on design thinking in startups. This is because the majority of the research has been on large organizations. The paper explicates how design thinking facilitates the implementation of methodologies through iterative development, empathy mapping, and multidisciplinary collaboration. It also delves into the transformative role of design thinking among EdTech start-ups. This ultimately gives a practical link to design thinking and entrepreneurship in educational technology.
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