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Moving into the time of the customer, the landscape of education has changed globally, including its model of leading business. The observation through the crystal of market-exchange in Africa shows students as customers and universities as service providers. For the reason that a business cannot exist without its customers, and higher education institutions are concentrating on the best way to win new business through multiple channels, customer experience arises to create value. It is within this context that this paper looks at higher education as an expensive commodity in Africa versus Customer eXperience. It also raises issues for talk and begins to express an assessment inspiration that may add to the idea of customer experience by service providers of Africa, here higher education.