Unraveling Rhetorical Landscapes: DemeRx’s Communication on Ibogaine for Addiction Recovery
Disciplines
Rhetoric | Rhetoric and Composition
Abstract (300 words maximum)
This research seeks to explore the intertwining of rhetorical strategies and visual elements used by DemeRx, a player in the field of addiction recovery, in their communications regarding the use of ibogaine. As an incredibly innovative yet controversial treatment option for addiction, ibogaine’s safety and efficiency are the subject of ongoing debate. By looking at the multitudes of communication materials, which include public statements, patent applications, published website materials, and visual representations, this study aims to decode the linguistic and visual choices made by DemeRx. The central focus is on understanding how these choices influence public perception and impact the acceptance of ibogaine as a viable treatment for addiction recovery. By conducting an extensive analysis, this research plans to shed light on the complex uses of language and visuals to change society's receptiveness to alternative addiction recovery methodologies.
Academic department under which the project should be listed
RCHSS - English
Primary Investigator (PI) Name
Amanda Pratt
Unraveling Rhetorical Landscapes: DemeRx’s Communication on Ibogaine for Addiction Recovery
This research seeks to explore the intertwining of rhetorical strategies and visual elements used by DemeRx, a player in the field of addiction recovery, in their communications regarding the use of ibogaine. As an incredibly innovative yet controversial treatment option for addiction, ibogaine’s safety and efficiency are the subject of ongoing debate. By looking at the multitudes of communication materials, which include public statements, patent applications, published website materials, and visual representations, this study aims to decode the linguistic and visual choices made by DemeRx. The central focus is on understanding how these choices influence public perception and impact the acceptance of ibogaine as a viable treatment for addiction recovery. By conducting an extensive analysis, this research plans to shed light on the complex uses of language and visuals to change society's receptiveness to alternative addiction recovery methodologies.