Do the Effects of Ethnocentrism and Cosmopolitanism Depend on Countries-of-Origins? An Empirical Study of U.S. Consumers

Presenter Information

• Thomas Tanner, Bloomsburg University of PennsylvaniaFollow
• Ronda Mariani, Bloomsburg University of Pennsylvania

Keywords

ethnocentrism, cosmopolitanism, country-of-origin, animosity, product judgment, willingness to buy, hierarchical linear modeling, international marketing

Document Type

Proceedings Paper