Keywords
product adoption, consumer ethnocentrism, purchase intention, Mexican consumers, emerging market
Document Type
Proceedings Abstract
ATMA 2023 abstract.pdf (138 kB)
Final Abstract Revision - PDF
ATMA 2023 abstract.docx (23 kB)
Final Abstract Revision - Word Doc
Final Abstract Revision - PDF
ATMA 2023 abstract.docx (23 kB)
Final Abstract Revision - Word Doc
Included in
Consumer Product Perceptions within Emerging Markets: The Product Adoption Process and Consumer Ethnocentrism