Marketing Orientation: A Longitudinal Study of Community Banks

Presenter Information

• Stephen Carlson, Piedmont UniversityFollow
• Gerald Sullivan, Piedmont UniversityFollow
• Susanna Warnock, Piedmont UniversityFollow
• Margaret Ryder, University of GeorgiaFollow

Keywords

Marketing orientation, customer orientation, relationship marketing, community banks, banking, longitudinal study, economic periods, recession, Covid-19.

Document Type

Proceedings Paper