Keywords
Customer Value Theory, Commitment-Trust Theory, Cognitive-Affective-Conative model, online same-day delivery service for grocery, anxiety, trust, behavioral intention, word-of-mouth
Document Type
Proceedings Abstract
Included in
Business Administration, Management, and Operations Commons, E-Commerce Commons, Marketing Commons, Sales and Merchandising Commons
Analysis of Consumer Response to Online Same-day Grocery Delivery Service: The Case of Korea