ACCESS-BASED CONSUMPTION AND IDENTITY

Ayesha Tariq, Troy University
Thomas L. Baker

Analysis of Consumer Response to Online Same-day Grocery Delivery Service: The Case of Korea

Hyun Sang An, Minnesota State University Moorhead
Arim Park, North Carolina A&T State University
Ju Myung Song, University of Massachusetts Lowell
Christina Chung, Ramapo College of New Jersey

Can you Mix Emotions for Intensity & Intention?

Kirsten Passyn, The Citadel

Charm Pricing in Real Estate: Impact by price segment and market conditions

Jason Beck, Georgia Southern University
Lindsay Levine, Georgia Southern University
Michael Toma, Georgia Southern University

How to increase visibility of Black-owned business: The impact of sharing minority identity and owner’s photo on consumers’ attitude in online shopping

Min Chung HAN