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Case Studies

Mental Model Dilemma of Technological Shifts and Generational Gaps? Incorporated from the Musings of an Octogenarian

Madhavi ChakrabartyFollow

Keywords

Technological Shifts, Generational Gaps, Case Study

Document Type

Proceedings Paper

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Marketing Commons

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Mental Model Dilemma of Technological Shifts and Generational Gaps? Incorporated from the Musings of an Octogenarian