Global Marketing

A Comparative Semiotic Analysis of Promotional Philanthropic Public Texts in Persian and in English

Shaheen Borna Professor, Miller College of Business, Ball State University, Muncie Indiana 47306Follow
Sushil Sharma Professor & Associate Dean, Miller College of Business, Ball State University, Muncie Indiana 47306Follow
Russell Wahlers Associate Professor & Chair MKG Department, Miller College of Business, Ball State University, Muncie Indiana 47306Follow
Sameer Hajjar Assistant Professor, University of Balamand, Beirut, LebanonFollow

Marketing, Not-for-Profit Organizations, Semiotics, Charity Organizations.

Proceedings Paper

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