A Comparative Semiotic Analysis of Promotional Philanthropic Public Texts in Persian and in English

Shaheen Borna Professor, Miller College of Business, Ball State University, Muncie Indiana 47306
Sushil Sharma Professor & Associate Dean, Miller College of Business, Ball State University, Muncie Indiana 47306
Russell Wahlers Associate Professor & Chair MKG Department, Miller College of Business, Ball State University, Muncie Indiana 47306
Sameer Hajjar Assistant Professor, University of Balamand, Beirut, Lebanon

Do the Effects of Ethnocentrism and Cosmopolitanism Depend on Countries-of-Origins? A Study of U.S. Consumers

Thomas Tanner, Bloomsburg University of Pennsylvania
Ronda Mariani, Bloomsburg University of Pennsylvania