DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Revamping the Eagle Empire: An Initiative for Improving Services and Social Media Content of a Collegiate Athletic Program

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Revamping the Eagle Empire: An Initiative for Improving Services and Social Media Content of a Collegiate Athletic Program

Steve Chen, Morehead State UniversityFollow
Anna GdovakFollow
Adrienne HallFollow

Keywords

social media, collegiate athletics, service quality

Document Type

Proceedings Abstract

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Sports Management Commons

COinS

Revamping the Eagle Empire: An Initiative for Improving Services and Social Media Content of a Collegiate Athletic Program