Atlantic Marketing Association Proceedings

An Analysis of Gender Differences in Ratings of Importance of School Physical Education and Recreation Programs

Paul J. Costanzo, Western New England University

Revamping the Eagle Empire: An Initiative for Improving Services and Social Media Content of a Collegiate Athletic Program

Steve Chen, Morehead State University
Anna Gdovak
Adrienne Hall

The Impact of Program Dominance on Student Interest In College Football

George W. Stone, North Carolina A&T State University
Michael A. Jones, Southeastern Louisiana University

The Influence of Athletics on University Branding: Through the Lens of Key Stakeholders

Justin Grubb, Missouri Western State University
Shiva Nandan, Missouri Western State University

The Utilization of Hiring High-Profile Head Football Coaches to Market the Athletic Department and Boost Fan Attendance at NCAA Division I Institutions

Tim Wilson
Chris Croft
Sabrina Reed