Skip to main content

Social Media Marketing

Social Media WOM: How Social is Your Social Media?

Nik Nikolov, Appalachian State UniversityFollow
ismail karabas, Murray State UniversityFollow

Keywords

online word of mouth, social media marketing, identity/non-identity based social media

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Social Media WOM: How Social is Your Social Media?