Social Media Marketing

Proceedings
	A Comparison of Demographics and Social Media Preferences in an OBGYN Office Jerome Christia
	Do Families that Tailgate Together Stay Together? Meredith David Luke C. Lorick
	Exploring CSR Communication on Twitter Terry Damron, Austin Peay State University Lindsey Batts, Austin Peay State University
	How College Departments Can Use Inbound Digital-Content Marketing to Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, and Unanswered Questions Julie M. Pharr, Tennessee Technological University
	Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter Cynthia B. Hanson, High Point University
	Social Media WOM: How Social is Your Social Media? Nik Nikolov, Appalachian State University ismail karabas, Murray State University
	The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Source Credibility Lubna Nafees, Appalachian State University Christy M. Cook, Appalachian State University
	The Influence of Social Media on Perceptions of Political Authenticity Kirsten Passyn, The Citadel

Atlantic Marketing Association Proceedings