A Comparison of Demographics and Social Media Preferences in an OBGYN Office

Jerome Christia

Do Families that Tailgate Together Stay Together?

Meredith David
Luke C. Lorick

Exploring CSR Communication on Twitter

Terry Damron, Austin Peay State University
Lindsey Batts, Austin Peay State University

How College Departments Can Use Inbound Digital-Content Marketing to Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, and Unanswered Questions

Julie M. Pharr, Tennessee Technological University

Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter

Cynthia B. Hanson, High Point University

Social Media WOM: How Social is Your Social Media?

Nik Nikolov, Appalachian State University
ismail karabas, Murray State University

The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Source Credibility

Lubna Nafees, Appalachian State University
Christy M. Cook, Appalachian State University

The Influence of Social Media on Perceptions of Political Authenticity

Kirsten Passyn, The Citadel