DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter

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Social Media Marketing

Title

Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter

Presenter Information

Cynthia B. Hanson, High Point UniversityFollow

Keywords

advertising, content analysis, Facebook, Twitter, message strategy, native advertising, social media, sponsored messages

Document Type

Proceedings Abstract

Included in

Advertising and Promotion Management Commons

COinS

Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter