DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: An Evaluation of the Marketing Curriculum Based on Where the Arrows Land

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An Evaluation of the Marketing Curriculum Based on Where the Arrows Land

Victor J. Massad, Kutztown University of PennsylvaniaFollow
Feisal Murshed, Kutztown University of PennsylvaniaFollow

Keywords

Linked In, Career Outcomes, marketing curriculum, pedagogy

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

An Evaluation of the Marketing Curriculum Based on Where the Arrows Land