DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce

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An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce

Diane R. Edmondson, Middle Tennessee State UniversityFollow
Lucy M. Matthews, Middle Tennessee State UniversityFollow

Keywords

Engage, Experiential Learning, ePortfolio, Marketing Curriculum, Self-Reflection

Document Type

Proceedings Paper

Included in

Curriculum and Instruction Commons, Educational Assessment, Evaluation, and Research Commons, Higher Education Commons

COinS

An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce