DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: CRM and Executive Decision-Making

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Marketing Research

CRM and Executive Decision-Making

Harriette Bettis-Outland, University of West FloridaFollow
Keith Tudor, Kennesaw State UniversityFollow
Muhammad Bilal, Kennesaw State UniversityFollow

Keywords

CRM, executive decision-making, collaboration, customer data, information quality, information overload

Document Type

Proceedings Abstract

Included in

Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Marketing Commons

COinS

CRM and Executive Decision-Making