DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Brand Experience, Sustainable Touchpoints, and Customer Contributions

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Marketing Research

Title

Brand Experience, Sustainable Touchpoints, and Customer Contributions

Presenter Information

Kei Aoki, Osaka Jogakuin UniversityFollow
Efua Obeng, Howard UniversityFollow
Aberdeen Leila Borders, Kennesaw State UniversityFollow
Deborah Lester, Kennesaw State UniversityFollow

Keywords

brand experience, touchpoint, advocacy, WOM, co-creation

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Brand Experience, Sustainable Touchpoints, and Customer Contributions