Proceedings

An Investigation of the Association Between Tourist Pre-Trip Planning Time and Length of Trip, Lodging Choice, Tourist Psychographics and Demographics: An Application of Correspondence Analysis and Cramér’s V Effect Size

James E. Stoddard, Appalachian State University
George D. Shows, Appalachian State University

Brand Experience, Sustainable Touchpoints, and Customer Contributions

Kei Aoki, Osaka Jogakuin University
Efua Obeng, Howard University
Aberdeen Leila Borders, Kennesaw State University
Deborah Lester, Kennesaw State University

CRM and Executive Decision-Making

Harriette Bettis-Outland, University of West Florida
Keith Tudor, Kennesaw State University
Muhammad Bilal, Kennesaw State University