Skip to main content

Hospitality and Tourism

A Preliminary Investigation into Tourism Readiness: Proposing a Tourism Potential Index

Michelle B. Kunz, Morehead State UniversityFollow
Janet M. Ratliff, Morehead State UniversityFollow

Keywords

tourism, destination tourism, destination branding, tourism potential index, bricolage

Document Type

Proceedings Paper

Included in

Marketing Commons, Tourism and Travel Commons

COinS

A Preliminary Investigation into Tourism Readiness: Proposing a Tourism Potential Index