Keywords
social marketing, internal marketing, wellness programs, wellness program benefits, wellness incentives, behavioral economics.
Document Type
Proceedings Paper
Included in
Business Administration, Management, and Operations Commons, Community Health and Preventive Medicine Commons, Health and Medical Administration Commons, Marketing Commons, Occupational and Environmental Health Nursing Commons, Occupational Health and Industrial Hygiene Commons, Public Health and Community Nursing Commons, Public Health Education and Promotion Commons
Organizational Wellness Programs as Internal Social Marketing: A Literature Review of Feasible Approaches
