DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis

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Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis

Joe Cangelosi, University of Central ArkansasFollow
David Kim Dr, University of Central ArkansasFollow
Ed Ranelli Dr, University of West FloridaFollow
Ken Griffin Dr, University of Central ArkansasFollow

Keywords

Preventive Health Care Information, Baby Boomers, Generation X, social media, social networks

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis