Keywords
Global Brands, CSR, Cross-Sector Alliances, Non-Profit Organizations, Brand Equity
Document Type
Proceedings Abstract
Included in
Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective
Global Brands, CSR, Cross-Sector Alliances, Non-Profit Organizations, Brand Equity
Proceedings Abstract
Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective