DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective

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Global Marketing

Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective

Shiva NandanFollow

Keywords

Global Brands, CSR, Cross-Sector Alliances, Non-Profit Organizations, Brand Equity

Document Type

Proceedings Abstract

Included in

Marketing Commons

COinS

Enhancing Global Brand Equity through Strategic CSR and Cross-Sector Alliances: A Stakeholder Perspective