DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Enhancing the Service Environment: The Effect of Music and Mood in Service-Based Business

Menu

Skip to main content

Ethical Business and Marketing Consideration

Enhancing the Service Environment: The Effect of Music and Mood in Service-Based Business

Elyria A. Kemp, University of New OrleansFollow
Dong-Jun (DJ) Min, University of New OrleansFollow
Kim H. Williams, University of New OrleansFollow
Sheb L. True, Kennesaw State UniversityFollow
Aberdeen L. Borders, Kennesaw State UniversityFollow
Deborah H. Lester, Kennesaw State UniversityFollow

Keywords

Services, Influence on Consumers, Mood, Consumption Behavior, Background Music

Document Type

Proceedings Abstract

Included in

Experimental Analysis of Behavior Commons, Industrial and Organizational Psychology Commons, Marketing Commons

COinS

Enhancing the Service Environment: The Effect of Music and Mood in Service-Based Business