DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Cultural competence: The missing piece of relationship marketing

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Culture, Identity and Ethnicity

Cultural competence: The missing piece of relationship marketing

Mario NormanFollow

Keywords

cultural competence, relationship marketing, diversity, customer relationship management

Document Type

Proceedings Paper

Included in

Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Marketing Commons

COinS

Cultural competence: The missing piece of relationship marketing