DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: An Emotional Perspective on Political Attack Advertising

Menu

Skip to main content

Advertising / Direct Marketing

An Emotional Perspective on Political Attack Advertising

Kirsten Passyn, The CitadelFollow

Keywords

Political advertising, disgust, public policy

Document Type

Proceedings Abstract

Included in

Advertising and Promotion Management Commons, American Politics Commons, Marketing Commons, Nonprofit Administration and Management Commons

COinS

An Emotional Perspective on Political Attack Advertising