Keywords
Comparative Advertising, Federal Trade Commission (FTC), National Advertising Division (NAD), National Advertising Review Board (NARB), Lanham Trademark Revision Act of 1988, common law torts
Document Type
Proceedings Abstract
Included in
Advertising and Promotion Management Commons, Business Law, Public Responsibility, and Ethics Commons
A Research Plan to Update the Marketing Literature on Legal Regulation of Firms Using Direct or Indirect Comparative Advertising in the United States