Atlantic Marketing Association Proceedings

A Research Plan to Update the Marketing Literature on Legal Regulation of Firms Using Direct or Indirect Comparative Advertising in the United States

William Neese, Troy University
Natalie Bryant, Troy University
David Van Buskirk, Troy University

An Emotional Perspective on Political Attack Advertising

Kirsten Passyn, The Citadel

Individual Differences in Sensitivity to Privacy Violations Following Targeted Advertising

sanjay puligadda
John Ni, Miami University - Oxford

Portrayals of Hispanic Americans in Magazine Advertising: A 15-Year Analysis

Ivonne Torres