Advertising / Direct Marketing

Proceedings
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	A Research Plan to Update the Marketing Literature on Legal Regulation of Firms Using Direct or Indirect Comparative Advertising in the United States William Neese, Troy University Natalie Bryant, Troy University David Van Buskirk, Troy University
	An Emotional Perspective on Political Attack Advertising Kirsten Passyn, The Citadel
	Individual Differences in Sensitivity to Privacy Violations Following Targeted Advertising sanjay puligadda John Ni, Miami University - Oxford
	Portrayals of Hispanic Americans in Magazine Advertising: A 15-Year Analysis Ivonne Torres

Atlantic Marketing Association Proceedings