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Generation Solutions of Lynchburg (B)1

Francis R. Whitehouse Jr., Lynchburg College

Is Marketing the Answer to Declining Populations? A Case Study of Societal Marketing

John E. Crawford, Lipscomb University

The Counterfeit Conundrum: Are the “Fathers of Fake” Really “Masters of Marketing”?

Heather Kirkwood, SUNY Farmingdale State College
Thomas Tanner, Bloomsburg University of Pennsylvania

Understanding How to Make Literature Reviews Easier for Business Scholars

Cathleen S. Jones Dr., Robert Morris University
Jacqueline C. Klentzin, Robert Morris University

Using a Social Machine for Promotional Marketing on Campus: A Case Study

Matt Hettche, Christopher Newport University
Caleb Tupper, Christopher Newport University
Connor Rooney, Christopher Newport University