Ethnocentric and Cosmopolitan Consumers’ Evaluations of Foreign Products: An Empirical Investigation
Keywords
Cosmopolitism, ethnocentrism, consumerism, international marketing, global products
Document Type
Proceedings Abstract
COinS
Ethnocentric and Cosmopolitan Consumers’ Evaluations of Foreign Products: An Empirical Investigation
http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05