A Look at Religious Tourism Marketing: What do Consumers Prefer? Sally Sledge, Norfolk State University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |
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Antecedents to Global Consumption Orientation: Meanings of Brand Jung Kim, Bloomsburg University of Pennsylvania http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |
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Ethnocentric and Cosmopolitan Consumers’ Evaluations of Foreign Products: An Empirical Investigation Jung Kim, Bloomsburg University of Pennsylvania http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |
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W. Frank Thompson Jr., Troy University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |
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Influence of Customer’s Cultural Intelligence on Service Encounter Outcomes Ayesha Tariq, Troy University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |
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William T. Neese, Troy University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05 |