Proceedings

A Look at Religious Tourism Marketing: What do Consumers Prefer?

Sally Sledge, Norfolk State University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Antecedents to Global Consumption Orientation: Meanings of Brand

Jung Kim, Bloomsburg University of Pennsylvania
Thomas Tanner, Bloomsburg University of Pennsylvania

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Ethnocentric and Cosmopolitan Consumers’ Evaluations of Foreign Products: An Empirical Investigation

Jung Kim, Bloomsburg University of Pennsylvania
Thomas Tanner, Bloomsburg University of Pennsylvania

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Foreign Direct Investment within the Southeastern United States: Micropolitan Statistical Areas and the Labor Force

W. Frank Thompson Jr., Troy University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

Influence of Customer’s Cultural Intelligence on Service Encounter Outcomes

Ayesha Tariq, Troy University
Melanie P. Lorenz, University of Toledo

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05

The Impact of Industry-Specific Consumer Ethnocentrism on the Effectiveness of Comparative Advertising

William T. Neese, Troy University
William Foxx, Troy University
Dianne B. Eppler, Troy University

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/GBL-MKTG_T05