DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Study on “Ek Cup Cha” ‘(A Cup of Tea): A Triumphant Case from Dhaka on Street Food Branding
 

Keywords

informal street food, tea, business transformation, branding, marketing practices, Dhaka

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Proceedings Abstract

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Study on “Ek Cup Cha” ‘(A Cup of Tea): A Triumphant Case from Dhaka on Street Food Branding

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/ENTR-SB_T04