DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Can a Marketing Strategy Help End the ‘Gender Gap’ in English Language and Literature Scholarly Book Publishing?

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Consumer Behavior/Marketing Research

Can a Marketing Strategy Help End the ‘Gender Gap’ in English Language and Literature Scholarly Book Publishing?

Nicole Benevento, Fordham UniversityFollow
Albert N. Greco, Fordham UniversityFollow
Toniann Pasqueralle, Fordham University
Clara Rodriguez, Fordham UniversityFollow
Francesca Russo, Fordham University
Alana M. Spendley, Fordham University
Kelly Sullivan Dennis, Fordham UniversityFollow
Yiming Sun, Fordham University
Robert M. Wharton, Fordham UniversityFollow

Document Type

Proceedings Paper

COinS

Can a Marketing Strategy Help End the ‘Gender Gap’ in English Language and Literature Scholarly Book Publishing?

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/CB-MKTGRES_T03