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Consumer Behavior/Marketing Research

Brand Personality and The Distribution Trap

Kenneth D. Hall, Bloomsburg University of PennsylvaniaFollow
Thomas Tanner, Bloomsburg University of PennsylvaniaFollow
Alan Dubinsky, Bloomsburg University of PennsylvaniaFollow

Keywords

Brands, brand personality, consumers, distribution, channel marketing strategy

Document Type

Proceedings Abstract

COinS

Brand Personality and The Distribution Trap

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/CB-MKTGRES_T03