DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Investigating Key Drivers of Customer Emotions

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Services Marketing

Title

Investigating Key Drivers of Customer Emotions

Presenter Information

Donal C. Barnes, University of North Carolina at WilmingtonFollow
Mark J. Pelletier, Radford UniversityFollow

Keywords

customer emotions

Document Type

Proceedings Abstract

COinS

Investigating Key Drivers of Customer Emotions