DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective

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Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective

Kyuho Lee, Sonoma State UniversityFollow
Mahmood Khan, Virginia Tech UniversityFollow
Inhyuck Ha, Western Carolina UniversityFollow
Jae-Youn Ko, Kyung Hee UniversityFollow

Keywords

McDonald’s, McService, Fast-food, Emerging Market

Document Type

Proceedings Abstract

COinS

Exploring the impacts of McService on customers’ loyalty: An emerging market’s perspective